With the switch to cable television, TNA discontinued their weekly pay-per-view shows in favor of a monthly 3-hour pay-per-view format as previously used by WCW and Extreme Championship Wrestling (ECW) and as currently used by WWE. In November 2004, TNA held the first of these pay-per-views, Victory Road, beginning the pattern of pay-per-view shows that continued until 2013.
The television contract with Fox Sports expired in May 2005 and was not renegotiated, leaving TNA without television exposureThis prompted TNA to air Impact! via webcasts – originally made available via BitTorrent and eventually via RealPlayer – and on Urban America Television replacing Xplosion. During this time, TNA continued pursuing a profitable television deal for regular broadcastingTNA would later secure a deal with Spike TV and aired its first episode on October 1, 2005.
In October 2006, TNA began holding select pay-per-views outside of its central filming location, the Impact Zone in Orlando, Florida, with Bound for Glory. In April 2006, TNA began a partnership with YouTube, under which TNA supplied YouTube with exclusive video-content in exchange for hosting, leading to the production of internet shows. In January 2007, TNA’s mobile-content deal with New Motion, Inc. led to the introduction of TNA Mobile and mobile fan-voting. TNA has also launched «TNA U TV»; podcasts aired through YouTube to help promote the company. Impact! expanded to a two-hour format on October 4, 2007.On June 21, 2009, TNA launched an online video-vault subscription-service where subscribers could watch past pay-per-views by choosing one of three payment options.
On October 23, 2008, TNA made the transition to HD and since then, all programming has been broadcast in high-definitionIn addition, TNA introduced a new HD set that included new lighting and several large high-resolution screens
In 2010, TNA hired professional wrestling legend Hulk Hogan and former
WCW President Eric Bischoff. Both obtained a position behind the screen (Bischoff was part of creative and Hogan a consultant) and made some changes. They also hired many high-profile former WWE wrestlers, including Ric Flair, Rob Van Dam, Mr. Anderson and Jeff Hardy, while returning to a four sided ring. On February 15, TNA made a new deal with Spike TV, which moved Impact! to Monday nights, directly opposite of Raw (although the network kept the Thursday night slot open for repeats of the Monday night shows). The first episode took place on March 8.
Signed in 2009, Hulk Hogan served as a consultant until 2013.
t the same time, Spike also picked up TNA Reaction (stylized as TNA ReAction or, alternatively, as TNA ReACTION), which became a regular one-hour docu-series on June 24. ReAction focused on the stories and characters of TNA and previewed the upcoming episode of Impact!.On February 24, 2011, TNA began holding Impact! tapings at the Crown Coliseum in Fayetteville, North Carolina.On 3 May, Impact! was re-branded Impact Wrestling.